CRM Pricing Comparison: What 10 Popular Platforms Cost in 2026

Most CRMs list entry plans between about $7 and $30 per user per month. The price that matters is the one you pay after contact limits, add-ons, setup and training. Below you’ll find current U.S. list prices for the platforms buyers compare most, the pricing models behind them, and a simple way to estimate your own total. SoftEXIT Studio is in the comparison too: our Starter plan is $5 per user per month, billed annually, and includes CRM with the other business apps.

SoftEXIT

Compare CRM Costs with One Platform

SoftEXIT Studio starts at $5 per user per month, billed annually, with CRM and other business applications included in one membership.

SoftEXIT Studio

Key Takeaways

Capterra’s October 2026 guide puts entry-level plans at an average of $25.87 per user per month and high-end plans at $123.22.
Per-user subscriptions are the most common model, but contact-based tiers, flat rates and usage-based charges also exist.
Contact limits, add-ons, onboarding, migration and API charges often add more than the seat price.
SoftEXIT Studio costs $5 per user per month (Starter) or $9 (Professional), billed annually, with CRM and Contract Manager included at no per-app fee.

CRM pricing at a glance: 10 platforms compared

The table shows per-user monthly list prices for the three tiers of each platform, as reported in Capterra’s CRM pricing guide. Tier names and billing terms differ by vendor, so treat it as a starting point and confirm on each vendor’s pricing page.

CRM	Entry	Mid	Top
monday CRM	$18	$25	$41
Zoho CRM	$8.37	$14.65	$25.11
Copper	$29	$69	$134
Salesforce Sales Cloud	$100	$195	$395
Salesforce Starter Suite	$25	n/a	n/a
Bigin by Zoho CRM	$9	$15	$21
Bitrix24	$69	$144	$289
Klaviyo	$90	n/a	n/a
HubSpot CRM	$10	$890	$3,600
Odoo	$7.59	$14.13	n/a
SoftEXIT Studio (our listing)	$5 Starter	$9 Professional	n/a

Two cautions when reading it. HubSpot’s upper tiers are priced differently from its entry plan, so $890 and $3,600 are not per-user comparisons with the cheaper rows. And SoftEXIT’s two plans are membership levels, not per-app prices: the apps come with the membership.

Entry prices change with billing period

Annual billing is usually the cheaper route. CRM Teardown’s August 2026 price index shows HubSpot Sales Hub Starter at $20 per seat monthly or $7 per seat on an annual commitment. Close Solo is $19 monthly or $9 annual, and monday CRM Basic is $18 monthly or $12 annual, with a cap of 1,000 active contacts.

ToolGrowth’s October 2026 tracker lists other common entry points, all billed annually unless noted:

Freshsales Growth: $9
Zoho CRM Standard: $14
Pipedrive Lite: $14
Salesforce Starter Suite: $25

Compare like with like. A $7 promo for new customers is not the same as a $20 price you renew at.

How CRM vendors structure pricing

Capterra’s guide to pricing models names five common options: per user, per contact or record volume, tiered plans, flat rate and pay-as-you-go. Most tools charge per user per month.

In practice that means:

Per user: cost scales with headcount. Good for small sales teams, painful when you add occasional users such as managers or support staff.
Contact-based: cost scales with your database. Watch the next tier up if your list is growing.
Tiered bundles: features unlock at higher plans, so the feature you need may sit two tiers above the advertised price.
Usage-based: AI and automation increasingly carry credits or usage charges. Alphabold’s 2026 guide notes that AI features are now standard in core plans for Salesforce, Microsoft Dynamics 365 and HubSpot, while advanced generative and agentic features remain premium add-ons or usage-based.

The per-app model is a fifth wrinkle for teams that need more than a CRM. If you also need contract tracking or inspection forms, a separate subscription for each app adds up quickly.

What a CRM really costs in year one

The subscription is the visible part. Capterra reports that about 20% of reviewers in its CRM sample (365 of 1,807) name pricing or cost as a drawback, and points to contact-limit upgrades, paid add-ons, onboarding and consulting, and usage charges such as API calls as the usual sources.

Stackyroo’s model for a five-person team counts setup, data migration, training and consulting in the first year. Totals range from $780 to $16,000, with 11 of 17 CRMs landing between about $1,900 and $3,700. That spread is the reason to budget the whole first year, not the monthly price.

SmallBizTrends puts core CRM features at roughly $10 to $30 per user monthly, with AI-equipped plans around $80 and enterprise plans reaching $300 per user.

A simple first-year estimate

Multiply the annual per-user price by the number of users who need a login.
Add one-time setup and configuration.
Add data migration. A practical CRM data migration plan helps you scope the work for a small team before you request quotes.
Add training time for each user.
Add integrations, paid add-ons and any higher tier needed for the features on your must-have list.
Repeat the calculation for years two and three, since renewal prices and team size change.

Moving from spreadsheets: import and validation

Many small teams arrive from Excel. Whatever platform you pick, clean the file first: one row per contact, one column per field, consistent date and phone formats, and duplicates removed. Import a small sample as CSV, check that fields mapped correctly, then load the full file. Validation rules on required fields and picklists keep the database clean after the move. Ask each vendor whether imports are included in the plan or billed as a service.

Where SoftEXIT Studio fits

SoftEXIT Studio is a no-code business application platform. Membership starts at $5 per user per month on Starter and $9 on Professional, billed annually. CRM and Contract Manager are included at no separate per-application subscription cost, and DVIR plus further apps are on the roadmap. Every app runs on the same platform, so you can customize it, create relational databases, design forms, build dashboards and generate reports without writing code.

Professional adds AI Architect, which turns natural-language requirements into application configurations built on Studio’s framework rather than custom code. Optional AI Agent subscriptions connect compatible assistants, including ChatGPT, through the Model Context Protocol, using Studio’s existing security controls and user permissions.

If you’re weighing specific options, see how SoftEXIT CRM compares with HubSpot and with monday CRM. For help choosing a size, read our guide to the best CRM for small business.

Perspective

We built SoftEXIT Studio around a simple observation: teams rarely need only a CRM. They need contacts and pipelines, then contracts, then forms, dashboards and reports, and each new need becomes another subscription with another admin console.

That is why we include a growing set of business apps in one membership instead of pricing each app separately. When CRM, Contract Manager and your own custom apps share one platform and one permission model, the data lives together and the budget stays predictable.

We also think AI should fit inside the controls you already trust. AI Architect works within Studio’s application framework, and AI Agent connections follow existing user permissions. Our advice for any buyer: price the whole first year, count every app you will need, and choose the structure that keeps that number flat as you grow.

James Edgell

Try the full membership

If you want CRM, contract tracking and custom apps under one price, start with the 21 day free trial. Starter is $5 per user per month and Professional is $9, both billed annually. Compare the plans on our Studio pricing page.

You can also see the SoftEXIT CRM in detail before you sign up.

FAQ

How much does CRM software cost for a small business?

Core plans typically run $10 to $30 per user per month according to SmallBizTrends, with AI-equipped plans higher. Your first-year total also depends on setup, migration and training. SoftEXIT Studio starts at $5 per user per month, billed annually.

What are the most common CRM pricing models?

Capterra lists per user, per contact or record volume, tiered, flat rate and pay-as-you-go. Per-user monthly subscriptions are the most widespread. Choose the model whose cost grows in a way that matches how your business grows.

Is annual or monthly billing cheaper?

Annual billing is generally lower per seat. CRM Teardown shows HubSpot Sales Hub Starter at $7 per seat annually against $20 monthly, and Close Solo at $9 against $19. Confirm the renewal price before committing.

Does SoftEXIT charge extra for each app?

No. The CRM and Contract Manager are included with a Studio membership, at no additional per-application subscription cost. Optional AI Agent subscriptions are separate.