Guest Appearances
Watch conversations with SoftEXIT founder James Edgell about AI, no-code business applications, entrepreneurship, and practical technology for growing companies.
GUEST APPEARANCE · INSIGHTS & STRAIGHT TALK · RETURN INTERVIEW
The Next American Entrepreneur: How AI Is Changing Who Gets to Build a Business
INsights & Straight Talk · Host: Rodd Duff · Returning guest: James Edgell, Founder of SoftEXIT
James Edgell returns to discuss using AI to build business applications, how SoftEXIT Studio helps small teams adopt CRM and no-code tools, and why customer feedback and human expertise still matter.
GUEST APPEARANCE · REDESIGN YOUR LIFE TODAY · APPROX. 57 MINUTES
AI, Entrepreneurship and Building Better Business Software
Redesign Your Life Today · Host: Daniel Kobryner · Guest: James Edgell, Founder of SoftEXIT
James Edgell joins Daniel Kobryner to discuss making enterprise business software accessible to entrepreneurs, lessons from McDonald’s technology initiatives, using AI to improve decision-making, and practical ways to turn a business idea into reality.
GUEST APPEARANCE · INSIGHTS & STRAIGHT TALK · OCTOBER 4, 2026 (PODCAST)
AI Is Rewriting the Rules of Business
INsights & Straight Talk · Host: Rodd Duff · Guest: James Edgell, Founder of SoftEXIT
James Edgell joins Rodd Duff to explore how AI is making custom business software more accessible, why sound testing still matters, how databases can simplify customer management, and what the future of automation means for small businesses.
GUEST APPEARANCE · EPISODE 1570 · SEPTEMBER 17, 2026
How to Build Custom Business Software for $14 (No Coding Required)
The Wantrepreneur to Entrepreneur Podcast · Host: Brian Lofrumento · Guest: James Edgell, Founder of SoftEXIT
James Edgell discusses how AI-assisted, no-code software can help small businesses move beyond disconnected spreadsheets, build custom CRM and inventory applications, and simplify operations without maintaining their own codebase.
GUEST APPEARANCE · TECHUNHINGED · OCTOBER 29, 2026
What AI Can and Can’t Build on Its Own
TechUnhinged, powered by Code District · Host: Rabia Javeed · Guest: James Edgell, Founder of SoftEXIT
James Edgell discusses the limits of AI-generated software, why sound architecture and written requirements still matter, the risks of feature drift, and how AI is changing the role of developers and technology leaders.