James Edgell, founder of SoftEXIT, revolutionizes the way small and mid-sized businesses approach custom software. With SoftEXIT Studio, a low-code/no-code SaaS platform, he empowers organizations to create bespoke applications without hefty budgets or teams. In this Wantrepreneur to Entrepreneur Spotlight, James shares how decades in tech giants fueled his desire to simplify and democratize business software. By leveraging AI as a “virtual co-founder” and prioritizing lean operations, James highlights the power of progress over perfection. His journey underscores the potential for innovation when technology serves the business, not the other way around…
