Founder
James has served in key leadership positions at IBM, Motorola, Deloitte, McDonald’s, and successful startups, bringing more than 20 years of experience in SaaS, mobile, and web technologies. At McDonald’s, he led the technology initiatives behind the company’s in-restaurant ordering kiosks and mobile app, helping deliver digital ordering experiences used by millions of customers.
Bill Abraham is the Executive Vice President of Sales and Operations. He leads the client-success, marketing, sales, and strategic-partnership teams, managing SoftEXIT customer satisfaction and loyalty. Bill brings over 20 years in Sales and Marketing experience in technology solutions, setting strategic direction, team building, establishing global strategic partnerships and channel partners. He has orchestrated Go-to-Market planning to a variety of verticals markets and successfully grew revenues from zero.