James Edgell
CEO / President / Founder

James has served in key leadership positions at IBM, Motorola, Deloitte, McDonald’s, and successful startups. He brings more than 20 years of experience in SaaS, mobile, and web technologies, helping drive the success of SoftEXIT’s CMS platform. James has expanded SoftEXIT’s portfolio through the vision and design of SoftEXIT Groups, an innovative social networking platform, and SoftEXIT Studio, a powerful platform that enables organizations to build, customize, and manage modern digital experiences. Together, these products reflect his focus on creating scalable, user-centric solutions that drive business growth and digital transformation.

Bill Smith
VP OF SALES & OPERATIONS

Bill Smith is the Executive Vice President of Sales and Operations. He leads the client-success, marketing, sales, and strategic-partnership teams, managing SoftEXIT customer satisfaction and loyalty. Bill brings over 20 years in Sales and Marketing experience in technology solutions, setting strategic direction, team building, establishing global strategic partnerships and channel partners. He has orchestrated Go-to-Market planning to a variety of verticals markets and successfully grew revenues from zero.